After spending the summer putting their heads together, Heads Together dropped some info on phase two of their campaign yesterday. After spending a year telling people it’s okay to have conversations about mental health, Heads Together will now focus on helping people have those conversations. To do this, The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry is investing £2 million in a new start-up for digital mental health innovation.
Several of you guys have questioned the actual results of the Heads Together campaign, so Heads Together dropped some statistics on their campaign. HT worked with YouGov and The Data Science Institute at Imperial University to conduct a survey on mental health to research how the UK is talking about mental health and whether this discussion is changing. HT did not provide data on the survey sample, but of the people surveyed here are some of their findings:
- 42% of those surveyed said they found talking about their mental health helpful.
- 83% of people surveyed have actually had a recent conversation about their own mental health.
- During the course of the campaign, there were 59,000 conversations in the media, and 4.9 million online engagements.
- The number of men having a conversation with a professional during the campaign period rose 9% from 23% in February to 32% in May.
- There was an increase in the number of people who said they would feel comfortable talking to a family member, friend, GP/doctor, counsellor or charity in the future.
- People are most likely to talk to a friend or family member first, and least likely to speak to their HR department at work.
- 3 in 4 UK suicides are male, and although more men are talking and getting help, they remain significantly less likely than women to have a conversation or get professional support.
- 4/10 people find it difficult to start a conversation, but 8/10 people who had a conversation about mental health found it helpful.
- The number of people who had a conversation about their mental health rose from February to April: overall, +12% from 49% to 61%; in men, +15% from 45% to 60%; in women, +9% from 52% to 61%.
Charity partner impact:
- Anna Freud Centre saw a 42% increase in referrals to parent & child groups.
- Place2Be saw a 14% increase in downloads of their school resources, with 18,000 downloaded this year.
- Best Beginnings saw a 104.56% increase in downloads of the Baby Buddy App.
- The Mix saw a 35% increase in unique under 25 website users during April.
- Young Minds saw a 15% increase in calls to the parent’s helpline between February-April 2017.
- Contact partners Help for Heroes and Walking with the Wounded saw 67% and 63% increases, respectively, in referrals to their mental health support.
- CALM saw double visits to their website after CALMzine interview with Prince Harry and The Duke of Cambridge.
- Mind’s infoline had its busiest ever day after the London Marathon, with 58% more calls than normal.
Those are some of the statistics Heads Together published, you can read their full report here.
I am very curious about the CALM statistic. I’m wondering if those “double visits” included or excluded visits to the interview’s page, because Harry and William’s interview was published on CALM’s website, so those “double visits” may have just been people going to their site to read the interview.
Heads Together announced that in the next phase of their campaign, they will be investing in programs to help people in the UK’s schools, workplaces, and armed services talk about and get help with their mental health. Which leads into the Royal Foundation’s announcement that they are investing £2 million to establish a new start-up for digital mental health innovation, which will develop new digital tools to help people have conversations about mental health. In their announcement they said:
“During its Heads Together campaign, The Royal Foundation has found that better tools are needed to help give people the confidence to start a conversation on mental health – whether in times of calm or times of crisis – and to be able have this conversation wherever they are and whenever they need to. This new digital mental health start-up will be led by CEO Victoria Hornby and a Board made up of leading technology experts. The start-up will prioritise tools that could be of particular benefit to young people who are more likely to be seeking advice and help online and on their phones. The funding announced today represents the largest single grant The Foundation has made since it commenced operations in 2011. With the advice and support of its Heads Together partner charities, The Royal Foundation will also be investing in programmes to support better conversations on mental health in schools, workplaces, and within the defence community. Further announcements will be made in the year ahead.”
My criticisms of the Heads Together campaign and the royal trio’s discussion of it are well documented, but it does appear that there have been tangible results from the campaign and that it has raised awareness, so that’s great. Multiple people have asked me in the past if the charity partners have actually received an increase in traffic, but there is no way for me to know that information as I do not have access to their analytics, so it’s great that HT provided some analytics for each charity partner.
The start-up idea is too vague right now to comment on, but I will say that I hope the charity partners get some extra funding from the Royal Foundation in 2017 since they clearly need it with the increased awareness of their charities. Of the 8 HT charity partners, only two received grants from the Royal Foundation in 2016: Place2Be received £130,000, and Best Beginnings received £70,610. Place2Be had previously received £74,124 in 2015, £205,252 in 2014, and £100,000 in 2013 as Kate has been Patron of the charity since 2012. Hopefully all 8 charity partners receive grants in 2017.
Also, William visited the Data Conservatory to speak with representatives from the charities, view the survey results, and film this video:
Tuesday is World Mental Health Day, and William and Harry have a day engagement related to Heads Together, and then Kate is scheduled to join them for a reception at Buckingham Palace in the evening.