Prince William has once again released a video message in support of United for Wildlife, of which he is President. The Duke of Cambridge’s new message is to announce a collaboration between United for Wildlife and Angry Birds (the game). They have created an Angry Birds Friends “Roll with the Pangolins” tournament which runs from November 17-23. This tournament is to help raise awareness of the scaly mammal – which is one of the world’s most endangered and trafficked mammals.
United for Wildlife is an organization created by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry that brings together seven of the world’s leading wildlife charities to create a global movement for change.
According to their website, United for Wildlife does not want money, but rather they are asking people to “spread the word” and raise awareness of the illegal wildlife trade in order to… end the illegal wildlife trade. I have no idea how they intend to do that or how people tweeting (with the hashtag #WhoseSideAreYouOn) is really going to help.
I mean, they aren’t actually stopping the poachers, nor are they forcing the governments to make more legislation and prosecute the poachers. They must be hoping for the supply and demand effect: the less people buy products made from these poached animals, the less demand there is for the poached animals, and the less people poach them.
But the trick is getting the people who actually buy and use products made from these animals to stop buying and using them. Are the majority of the people buying and using these products in places like the US and UK?
I’d really like to know exactly what it is United for Wildlife are doing to help in this fight, but their website doesn’t really explain a lot. I get so frustrated when charity’s websites don’t fully explain exactly what they do and just speak in general terms.
I think ending the illegal wildlife trade is an important issue, though, and I’m glad that William seems to be showing genuine interest in this cause. William rarely shows genuine interest in anything, really, so that’s good. But his message would be a hell of a lot stronger if he himself stopped hunting for sport.