Beatrice and Eugenie’s Style Transformation: The right way to PR campaign

Beatrice and Eugenie’s Style Transformation: The right way to PR campaign

There is a new article about Princess Beatrice and Princess Eugenie in the Daily Mail.  It is all about how they have turned into really great young ladies over the last few years and are ready to take on real roles, as members of the royal family and in the real-world work force.  It’s a nice piece of PR.  Clearly it is designed to make them look good and make the public like them.  Well, it worked for me.  For now.  I will have to follow them into the future and see how they handle things and see where their careers take them to see if they really are serious about being working women, but for now I will give them a chance.  It seems like there are a lot of people behind the scenes that want these two to be taken seriously as royals, to no longer be the butt of jokes in the press, and to not be pushed out by Charles.  Just from this one article, these two girls seem much better than Kate or William, or Harry for that matter.

The article starts out talking about their new style (and stylist), and how they have become sophisticated dressers since their awful outfits at the royal wedding in 2011.  I must say, they have been looking better lately (I personally like Eugenie’s style more than Beatrice’s, but compared to previously they both look good).  But later on it turns to their work, royal duties, and the men they’re dating.  Beatrice is dating a man that works for Virgin Galactic (Dave Clark), that’s some serious you-know-what.  That isn’t some airheaded, frat guy, you know.  I like that.  They’ve been dating for six years.  That’s a long time, good for them.  Eugenie has been dating her boyfriend, Jack Brooksbank, for three years.  They both have real jobs, and are doing something with their degrees.  Beatrice has worked at a hedge fund; Eugenie has had internships in London and is starting a new job in New York in the fall.  I respect that they are trying to present themselves better, and having a presentable wardrobe is part of the deal for being in the working world.  I also respect that they don’t have huge drama filled, on-off relationships (or course, that’s because I don’t know about them, they may have a ton of drama I just haven’t heard about it; but for now I choose to believe that they have healthy relationships—unlike William/Kate and Harry/all his girls).  I also respect that they have real jobs that they are taking seriously.

I know this article is a huge propaganda piece designed to make the public (and Prince Charles, I’m guessing) take these girls seriously, but they certainly are going about it the right way.  It is promoting these girls as people that are willing to work, that want to work and have meaning in their lives, to be a part of the firm and serve their family and country.  It is saying that they have matured and are ready for royal and non-royal working life.  Unlike other PR campaigns that are designed to make the public like the subject, but only focus on fashion and partying or background and relations and such because that’s all the subject has going for it (I’m talking to you Kate, Pippa and Cressida).  Those types of campaigns don’t work (at least not to me), but this type of campaign is working (at least for now).  This is the type of campaign to have.  Of course this type of campaign would only work if one were to have the background and personality to pull it off, which apparently Beatrice and Eugenie have (unlike others).  That’s awesome for them.  Like I said, I know it’s a propaganda piece, but it works.  The more I hear about how they are making careers for themselves, the more I like them.  Good job, girls, keep up the good work!

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