I haven’t been keeping up with my quarterly reviews of Kate Middleton‘s appearance numbers, but let’s take a look at how Kate’s year has gone so far, where her Big Cause is at, and if she’s “fill[ed] her diary for 2016” and “demonstrate[d] an increased commitment to the charity sector” like Katie Nicholl said she would.
I know we are already half way through July (my gosh, where did the year go?), but I am only focusing on the first half of the year, January 1-June 30, for this review.
Counting royal engagement numbers is not an exact science and different people count the royals’ engagements differently. Different people also categorize royal engagements differently. I’ve counted and categorized Kate’s engagements a certain way; others may or may not agree with how I’ve counted and categorized them, but that’s the way I’ve done things for this review. For a detailed breakdown of all of Kate’s engagements for 2016, go to the 2016 Appearance Total page.
From January 1-June 30, Kate made a total of 60 engagements over 32 days.
Kate’s engagements by category:
- Royal Family Appearances in the UK – 4
- Royal Duty Appearances in the UK – 18
- Charity Appearances in the UK (for her patronages) – 9
- No Press Appearances in the UK – 4
- Foreign Appearances – 25
Kate’s engagements by month:
- January – 0
- February – 6
- March – 7
- April – 28
- May – 9
- June – 10
Kate’s days worked by month:
- January – 0
- February – 4
- March – 4
- April – 9
- May – 6
- June – 9
Kate’s Charity Appearances by Patronage:
- Action on Addiction – 0
- East Anglia Children’s Hospices (EACH) – 2
- National Portrait Gallery – 0*
- Art Room – 1
- Royal Foundation – 0
- Scout Association – 0
- 100 Women in Hedge Funds Philanthropic Initiatives – 0
- Natural History Museum – 0
- Place2Be – 2**
- SportsAid – 1
- 1851 Trust – 1
- Air Training Corps – 1
- Anna Freud Centre – 1
*Kate did visit the NPG to view her Vogue portraits on May 4, but I did not count that as a Charity Appearance.
**Kate only visited Place2Be itself once, but Place2Be is part of the Heads Together initiative and Kate visited a Place2Be station at the HT launch.
Kate has visited 7 out of her 13 patronages so far this year. I am only counting actual visits in these numbers, not interactions such as letters sent or video messages.
Out of those 60 engagements, only 12 of them have been solo events (over 8 days). So only 20% of Kate’s total engagements for the first half of 2016 were solo engagements.
As far as Kate’s Big Cause of 2016 (Children’s Mental Health) goes, Kate has made 6 engagements and 2 video messages with a focus on children’s mental health. The 8 Big Cause related engagements/video messages by month:
- January – 0
- February – 4
- March – 1
- April – 1
- May – 2
- June – 0
Kate’s last engagement which had to do with children’s mental health took place on May 16. As it stands right now, that’s two whole months with no children’s mental health related visits. Plus nothing in January means Kate has only focused on her Big Cause for four months. Only 6 out of her 60 engagements (10%) have been Big Cause related.
That 9 Charity Appearances number is just for public engagements, but if we add in other interactions with her patronages – which include two letters (one to EACH, and one to SportsAid) and the Vogue portraits visit – then the number increases to 12.
12 Interactions with Patronages and 9 Visits to Patronages for the first half of 2016. To compare to previous years, Kate’s Interactions and Visits were: 13 and 12 for 2012; 17 and 13 for 2013; 16 and 11 for 2014; and 17 and 9 for 2015.
If Kate does the same amount of Interactions and Visits in the second half of 2016 as she did in the first half, then she will outperform her previous years. She’s already matched her Visits from 2015.
Currently, Kate’s % of Engagements to Patronages sits at 15%.
Kate’s previous % of Engagements to Patronages were: 12% in 2012; 39% in 2013; 18% in 2014; and 27% in 2015.
If she does the same amount of % of Engagements to Patronages in the second half of the year as she did in the first half, then she will outperform her 2012, 2014, and 2015 numbers, though not her 2013 numbers.
As far as total number of engagements go, in the first half of 2016 Kate has already outperformed her 2011 and 2013 numbers. Kate’s previous years numbers were: 34 in 2011; 111 in 2012; 44 in 2013; 91 in 2014; and 62 in 2015. If Kate does the same number of engagements in the second half of 2016 as she did in the first half, then she will outperform all of her previous years.
Now the question is will Kate do the same number of engagements and number of charity visits in the second half of 2016 as she did in the first half? The answer is probably not. That tour of India gave Kate a big bump in her numbers and she, so far, does not have a tour lined up for the second half of the year. So unless she really buckles down and knocks out those engagements on UK soil, she probably won’t match her 60 engagements she did in the first half of the year.
The thing about royal tours is they are great for a total engagement numbers bump, but they aren’t great for a charity visits numbers bump. Kate only did 9 visits to her patronages in the first half of the year, so Kate could easily do the same amount or more visits to her patronages in the second half of the year.
The royals typically take all of August off, but since Kate took all of January off I don’t think taking a month off in the second half of the year will prevent her from matching her first half numbers. It’s totally possible for Kate to match or exceed her numbers for the first half of the year and make 2016 her busiest year yet. It’s possible, but is it probable? …
So far in July, Kate has done 3 engagements (5 if you count her Wimbledon appearances, which I am not counting for now), 2 with patronage-related elements (though they aren’t specifically Charity Appearances). Adding these into her total numbers means she’s already outperformed her 2015 numbers.
Kate has an appearance scheduled for July 24. She and William will visit Portsmouth again for the Louis Vuitton America’s Cup World Series. I think this is the same event they tried to go to last year but it got rained out and they didn’t get to watch the race.
It’s getting into that time of the year where most of the royals go on holiday and aren’t seen until September or later, which means news will be very light for a while. I have some ideas for posts to keep us busy during the royal downtime, but is there anything specific you would like me to cover? I have a post on Kate’s Kiki earring collection done, and I’m thinking some fashion rewinds might be fun. So what say you guys, any suggestions?