Prince William and The Duchess of Cambridge released new photos in support of the new Public Health England guidance on mental health and wellbeing and coping with COVID-19 and the stay-at-home order everyone is on.

KP released the two new photos of William and Kate at their Kensington Palace home on the phone to the CEOs of Mind and Place2Be. They also released a short statement, saying:

The last few weeks have been anxious and unsettling for everyone. We have to take time to support each other and find ways to look after our mental health. It is great to see the mental health sector working together with the NHS to help people keep on top of their mental well-being. By pulling together and taking simple steps each day, we can all be better prepared for the times ahead.

T&C

PHE published the new guidance today, as well as updating the Every Mind Matters platform with new advice for issues caused be the pandemic. The new guidance was developed in partnership with mental health charities, including Mind which is also receiving a £5 million grant in order to expand their services.

William is pictured on the phone with Mind CEO Paul Farmer on March 18, the day he released his video launching the NET appeal, and Kate is pictured on the phone with Place2Be CEO Catherine Roche on March 19, the day they visited the ambulance center (hence Kate wearing the same outfit).

Obvious photo op is obvious. But I’m okay with it. The UK is on a stay-at-home order, which means William and Kate can’t go out visiting people to launch things like this or to boost moral or whatever, and if they did go out right now they would be pulling vital personnel away from their jobs. These types of photo ops are a great alternative – they provide awareness to whatever they are promoting, something new to look at as a distraction from anxiety, and they are still following government rules to stay home. Win all around, in my book.